
The discovery of Lemoncello was out of expecation - My friend and I were going to try Bistro 135. We arrived at 4:50PM, while it didn't open until 5:00PM. I saw Lemoncello which was located right beside Bistro 135, then we tried some desserts there, then we ended up up eating a dinner there, then I visited there several more times with other friends... (The business insight here is sometimes you need to open the store beside your competitor but have longer opening hours:).